What We're Here For
Let's be honest: most of us in the UK don't eat enough fibre. We're a nation capable of building jet engines, writing Shakespeare, and queuing with Olympic discipline — yet we somehow can't manage a few grams of roughage a day.
Fibre Is Your Friend exists to fix that, using plain English, proper humour, and the kind of advice a sensible doctor would give you if that doctor also had a sense of humour and a fondness for telling the truth without scaring you.
This is gut health without the nonsense. No fads. No magical unicorn powders. No influencer telling you to "trust your vibrations." Just practical, enjoyable knowledge that actually works in the real world.
Our Approach
Straightforward. Slightly cheeky. Evidence-aware. Actually helpful.
Human Language
We explain things like humans, not robots. No jargon. No wellness waffle. Just straight talk that makes sense.
Science-Informed
We keep it science-informed but not science-intimidating. Evidence matters, but so does being readable.
Not Too Serious
We take digestion seriously, but not ourselves. A bit of humour makes the medicine go down.
Realistic Goals
We assume you want to feel better, not become a monk. Small changes, big impact.
All Welcome
We cheer for sensitive stomachs, sceptical minds, and anyone who's tried to eat more plants and immediately regretted it.
The Fibre Gap: A British Problem
The average UK adult is supposed to consume 30 grams of fibre daily. Most of us manage about 18 grams. That's a 40% shortfall, which would be unacceptable in any other area of British life.
We wouldn't tolerate trains running at 60% capacity, or only queuing for 60% of the required time. Yet when it comes to fibre, we've collectively decided mediocrity is fine.
The consequences? More digestive complaints, increased risk of serious diseases, and a population that's frankly not as comfortable as it could be. It's time we applied the same rigour to our roughage that we apply to everything else.
Why Most Gut Health Advice Is Rubbish
The gut health industry has become a carnival of questionable claims and expensive nonsense. Instagram influencers with impressive abs but questionable qualifications tell you to drink celery juice at dawn. Wellness gurus peddle "detox" teas that do nothing except lighten your wallet and darken your suspicions.
Meanwhile, actual science gets drowned out by marketing departments who've discovered that adding "probiotic" to literally anything increases sales by 47%. We've seen probiotic chocolate, probiotic crisps, and probiotic beer — because apparently, your gut bacteria need to get tipsy too.
The Problem
Most gut health advice either oversimplifies complex biology or overcomplicated simple solutions. It's either "eat this one weird food" or a PhD thesis disguised as a blog post.
Our Solution
We occupy the sensible middle ground: science-informed but accessible, detailed but not tedious, honest about what works and what's marketing bollocks.
The Gut-Brain Axis: Your Internal Zoom Call
Your gut and brain are in constant communication via the vagus nerve — think of it as a very busy telephone line that never gets put on hold. This connection is so significant that scientists now call your gut "the second brain."
About 90% of your body's serotonin (the happiness chemical) is produced in your gut, not your brain. Which means that dodgy takeaway you had last Tuesday might explain why you felt miserable on Wednesday.
This gut-brain axis affects everything: your mood, anxiety levels, sleep quality, and even how you make decisions. Ever had a "gut feeling" about something? That's not poetry — it's neurology.
Gut to Brain
Signals about hunger, fullness, discomfort, and chemical messengers affecting mood
Brain to Gut
Stress responses, anxiety affecting digestion, emotional eating triggers
Coming Soon: Proper Products for Proper People
We're developing a new physician-led fibre blend designed for comfort, common sense, and the kind of daily tolerance your stomach will actually appreciate. No brand name revealed yet — we're keeping that under wraps whilst we finalise the proper grown-up paperwork with regulators who take their jobs seriously.
Unlike the supplement aisle at your local health shop (which resembles a poorly organised jumble sale run by people who believe in crystals), our products will be developed with actual medical professionals. Revolutionary concept, we know.
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Phase One
Physician-led fibre blend for comfortable daily use
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Phase Two
Gut-brain axis support products backed by proper research
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Phase Three
Complete hub of tools, products, and trustworthy guidance
We'll also be exploring products that support the gut-brain axis — because your digestion and your mood are basically neighbours who spend a lot of time gossiping about each other. Time to give them something productive to chat about.
Join Us on This Journey
Your gut is with you every single day.
You may as well understand what it's up to. Whether you're dealing with occasional discomfort, chronic digestive issues, or you simply want to optimise how you feel, we're here to help.
In time, Fibre Is Your Friend will become a full hub of products, tools, and trustworthy gut-health guidance — for the UK to begin with, and later for our American cousins, who spell "fibre" the other way but still have perfectly good intestines.
We promise not to spam you. We barely have the energy to spam ourselves. What you'll get instead is occasional updates containing genuinely useful information, written by people who respect your intelligence and your inbox.
